Digital Marketing
Plan ethical, measurable marketing across content, search, social, email and paid campaigns — with clear objectives, budgets and reporting.
- Planned 30 days
- About 2 h per day
- 6 planned modules
This course is in development and not yet available for purchase. The planned curriculum below is a draft and may change before launch.
Overview
A practical program in digital marketing. You learn marketing fundamentals, audience research, positioning, customer journeys, content strategy, SEO and keyword research, landing pages, social media, email marketing, analytics, objectives and KPIs, paid advertising, budgeting and experimentation, conversion optimisation, automation, consent and privacy, brand consistency and campaign reporting. The capstone is a documented campaign plan for a real or fictional product. No course promises guaranteed sales, rankings or growth.
What you will be able to do
- Research audiences and write clear value propositions
- Plan content, SEO, social and email activity around a customer journey
- Set objectives and KPIs and measure results
- Plan paid campaigns, budgets and experiments
- Respect consent and privacy rules in marketing
- Report on campaign performance honestly
Before you start
- No prior marketing experience required
Planned curriculum
A draft outline of the modules being written. Lessons are not available yet, and the outline may change after expert review.
Availability
This course is not on sale yet. It becomes available only after its lessons, assessments and resources pass Yumeora's review. When published, it is planned to be included in Yumeora All-Access.